Reports
CTV, Targeting, and Sustainability - Europe 2023–2024
As the deprecation of the third-party cookie looms, the proportion of campaigns run via CTV across Europe is set to increase substantially, while brands and agencies alike lean more into curated media buys. The market is also recognising the importance of [...]
Sustainability in Advertising - JAPAC 2023
Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according to a new research report, Sustainability in Advertising - JAPAC 2023, published today [...]
Multi-Channel Advertising: The Path to Marketing Success
in Deep Dive
Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]
Change, something which has arguably always been at the centre of the [...]
Attention in Advertising 2023
The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]
Privacy and Efficacy – a Case for Returning to One-to-Many Targeting
in Deep Dive
The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question – the collection, analysis, and application of users’ data. Many in [...]
The sunsetting of third-party cookies adds a new dimension to advertising’s age-old [...]
Deep Dive: Advertising Resource Management
in Deep Dive
ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to [...]
ARM is like ERP for the advertising industry: a strategic necessity in [...]
Advancing Advertising Sustainability in Europe
In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]
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