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MINT prosegue la sua crescita internazionale e avvia una partnership con 3 Zinnen Dolomiti
MINT, SaaS company internazionale leader nell’ Advertising Resource Management (ARM), ha annunciato una nuova partnership con 3 Zinnen Dolomiti, il comprensorio sciistico in più rapida crescita in Alto Adige. La partnership mira a ottimizzare la gestione delle attività pubblicitarie delladestinazione turistica e a supportare l'azienda nell'implementazione di un approccio basato su dati e intelligenza artificiale per [...]
Pubstack Unveils Q1 2024 Programmatic Data Benchmark
Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [...]
Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture [...]
GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield
GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [...]
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